As the world is run over by the World Wide Web, people resort to an Internet search even for finding the smallest of products or services. Of course, it is not surprising that search results drive the maximum traffic to websites, inadvertently pointing to the importance of search engine result page (SERP) rankings. So
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What a health checkup is to us, an audit is to websites. From a website page’s title, heading, meta description to its loading time, every aspect matters to Google and in turn, your website’s traffic and conversion rates. When there are snags in these things in your website, there is every chance that it will
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It became a matter of concern for many local businesses when Google recently chopped off the number of local pack results from seven to three (commonly called the snack pack update). Therefore, there is now a mad race between businesses as they scramble to reach the top three positions in SERPs. As Google unveils
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Google loves inbound links, but it has never hated internal links! Internal link building is one of the most underrated practices in search engine optimization. In most businesses, weightage given to acquiring links from outside (inbound) has never been given to the links within your website. Internal links are any links that directs you to
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To make things easier for people and find information that is most relevant to their original intent, Google is tirelessly working on improving its services. Thanks to its tons of updates and features, including the voice search tool, that has taken searching to another level. Voice search has been in practice for less than a
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If you are a local business, your top priority will be to draw customers who are in the vicinity of your locality. A local SEO strategy helps generate a better awareness of your business in your area. Local businesses can actually grow in leaps and bounds by implementing well-structured local SEO tactics. Local SEO gained
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Domain names are as important as your brand or business name. They are one of the most prominent aspects of your brand’s identity and have a huge impact on your brand’s reach and visibility. Therefore, a lot of thought has to go into narrowing down the ideal domain name for your website. Here are some
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To promote your business and make the best out of it, you need to craft your brand’s marketing strategies and implement them to successfully engage with the customers. In order to increase your brand visibility, it is necessary to maintain a good rapport with other websites. Like no man is an island, neither is your
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